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Content Marketing

What is Content Marketing? And how can you use it.

Useful content should be at the core of your marketing and today, the vast majority of marketers are using it to build relationships with their customers, build trust and also increase their search engine rankings. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed… Keep Reading

Customer Retention

How to Keep Customers for Life: Customer Retention strategies

Getting new customers can often be hard, but losing them is really easy and can often be the difference between significant long term growth and short-lived success, especially for startups. Keeping regular customers long term is all about creating a unique and effective Customer Lifetime Value method. Customer Lifetime Value represents the total amount that… Keep Reading

Content Marketing

How to write great articles

It is no secret that writing content and articles for your blog or website can be a tedious task, especially when it’s thrown into the mix with your daily business activities. In fact, most small business owners report that it is one of the first things to get crossed off their marketing to-do list in… Keep Reading


Search Engine Optimisation: Case Study

If we look back on our definitions of Content Marketing, it is clear that both your customers and Google understand and value Content Marketing in the online sphere, and both will favor companies that use it over others. For your customers, content producing companies are seen as industry experts and they will be purchased from… Keep Reading

Content Marketing

What is the Industry Expert

The internet has allowed almost anybody to create and share content instantaneously and with very little effort, making it a large contributor to the Content Marketing expansion worldwide. The Constantly Connected consumer is equipped with smartphones, tablets, and other mobile devices. They engage with social networks, browse blogs and review forums, and quickly and easily… Keep Reading

Content Marketing

Why does Content Marketing Work: Case Study

We are living in an age of great opportunity where businesses have the power to tell stories cheaply, instantaneously, and with great impact. People have been telling these stories though since the dawn of time. We can look as far back as 1040 where printing technology was first invented and see our ancestors sharing content… Keep Reading

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